I love all dressed potato chips, any kind of chocolate, flat tummies and sexy muscles. Not realistic? That’s what the dietitian in me felt until I took one major step that changed everything. I met 3 life changing numbers-my macros! The exact amount of protein, carbs (yes, carbs) and fat that I needed to shed fat and chisel my physique.
You are about to discover the real culprit keeping you overweight, unhappy and banging your head against the wall for years or decades while thinking, “Why can’t I do this?”
I’m also going to reveal to you how I lost 80 lbs and continue to torch fat and chisel my physique to this day.
None of these photos are photoshopped.
I’m Arlene Moshe and I have been overweight longer than I’ve been lean. I’m going to reveal to you how I lost 80lbs. I want to plain out tell you the real key to permanently sculpting the body and life you desire.
There are NO specific fat melting foods, dangerous pills or extreme, insane exercise formulas coming your way.
It’s all nonsense.
Ready yourself to get lean and stay lean 365 days out of the year – all while being a part of life’s celebrations and festivities.
I want to show you how to make your own weight loss easy, automatic and permanent by kicking most of the weight loss wisdom you knew to the curb since childhood. I think you know them-the rules that made you fatter, unhappier and always searching for the next miracle plan promising to melt away 30 lbs in 30 days.
Plus, I’m going to share my story with you that is somewhat embarrassing. I wasn’t always the expert everyone turned to when they were finally sick of failing and and wanted to get serious about losing fat. When it came to having a healthy body or life, I was the exact opposite.
Why can’t I do this?
Why can’t just eating a bit healthier be enough?
Why does it have to feel like torture when I stare at the extra food I ‘should’ leave on my plate?
Why do I pass every drive through or convenience store and wonder if I should get
some chips or chocolate for later?
I asked myself those questions for years, decades really.
In 1997, while still only 40 lbs overweight I graduated as a registered dietitian. But, ten years later in 2007, I weighted in as a 230 pound dietitian. When I was studying I thought that if I knew everything there was to know about food, portions, ratios and percentages, I would and should want to do what it takes to lose weight. Right?
But my mantra became “I know what to do, why aren’t I doing it, dammit?”
I’d been overweight since I was 7, and was raised by two attentive, loving parents. Parents who were also both morbidly obese. I’m not judging and they definitely had there own set of challenges being young parents, running a business and raising 3 kids. Food was both a comfort and a struggle at my house. Though I officially started dieting in middle school, I was already aware that I was much heavier than the other kids by age 9. In high school, my weight and body image issues were already in full swing. I begged my mom to take me to The Diet Workshop, Weight Watchers and Jenny Craig. In between (because I never actually saw any of those programs through to my goal), I followed the grapefruit diet, the egg diet and the ‘fruit only in the morning’ diet. I’m willing to bet if you’re still reading this it reminds you in some way of your own struggles and past attempts to lose weight.
…that over a span of 17 years, women will try on average 2 diets per year for approximately 4 to 7 weeks?
Are you familiar with?
…what it’s like when your thighs rub together as you walk, when you bend down to grab something and you are navigating around your stomach to get to the floor, then quickly pull your baggy shirt back down to cover anything that might be showing?
…the feeling of disgust and sadness when staring at the store’s largest pair of pants or jeans, knowing they will not fit? Where your friend says, “just try them” and you sigh because they really don’t understand how big you really are?
I got big from eating too much, too often. I ate to feel better, yes, but very often I ate when I was already feeling good. I just kept on hoping that all the articles and reports telling me I could just walk off the weight were true. I joined gyms and sweat my butt off
in step classes and prayed that when I ate later, the exercise would balance it out and I’d even drop a few.
I wish I could say I had a painful experience that started it all and that I ate to mask my pain. But I was a pretty happy, successful child , then young adult, always surrounded by a loving and supportive family. But all families have their flaws. I learned to overeat in my family. Then, even when I ‘knew better’, eating felt too good to stop. It was a hard habit to break. I did have painful experiences much later with my pregnancies but I’d been overweight long before those ever happened. I can’t blame pregnancies that’s for certain. My difficulties with having children were something I thought I’d never recover from and then, sure, my already bad habits of overeating were what I used to get me through months and months of long, colicky, sleepless nights. Especially when I began to suffer from postpartum depression.
But, through all of that I remember thinking, “If I could just lose weight, I’d be happier. It would just seem so much easier.”
I got help for my post-partum depression and my baby got easier but I’ll bet you will understand and relate to what I’m going to say next.
I was still fat, uncomfortable, felt old and frumpy. Perhaps you can even relate to the tiredness, the resentment or the hopelessness and know you need to change too.
As time went on, things were way better with my children. I had my health and an awesome partner.
So. I’m fairly sure you will understand this-
I had a life I ‘should’ have been grateful for. In addition, I can’t even say I had financial nightmares to worry about. Yet I ballooned to 230 lbs three years after my daughter was born.
This photo is not my 3 weeks post pregnancy shot that some people use as their ‘before’ photo.
This photo was taken when my daughter was almost 3 years old.
Are you even able to count how many times in your life you have said,
“Tomorrow. The diet begins (again) tomorrow.”
For me that plan usually lasted until about 3:00 pm the next day, when I visited the salt and vinegar chips in the cupboard, and told myself I will just have a few. Right.
But diets ARE the answer in the end. Always. Right?
I mean, I was a registered dietitian. Can you can guess how disgusted I was with myself for wondering if I should do something radical even though I knew all celebrity shakes and infomercial diets were serious BULL?
I just wanted to believe there was something out there that could help me-you must know what I mean. (I’ve been drawn in by words like cleanse, detox, kick start, melt away etc. I’m not going to lie about it.)
I know what it means to feel frustrated with your body. To look at yourself in the mirror or in photos and not recognize the frumpy person staring back at you. To have no mojo. I get the self sabotage, fear of carbs and believing in the tooth fairy more than yourself.
I understand the desire to skip the gym for any number of valid reasons; including crazy schedules, the demands from your family and children in particular. After all, there is homework to help with, dance classes, hockey, cat litter to clean, and thousands of other mini-errands. Bottom line, your motivation to be ON a diet all the time is M.I.A.
Funny though isn’t it, that, in all the craziness, I always made time for a trip to the drive thru, or the nearest convenience store when I really wanted some yummies.
How about you?
Whenever I did manage to lose some weight, it crept back on when I wasn’t ‘watching’ my diet. Or, I’d stare with horror at the scale and wanted to stomp my foot right through it when my weight gain stared back at me.
It sucks taking one step forward, two steps back. It can be humiliating. And sometimes, it’s damn near impossible to see an end in sight.
There was. Here’s what happened.
1. I stopped doing what wasn’t working. FOREVER. Buh-bye pre-written meal plans, lowering calories in my diet again and again, putting in 45-60 minutes on a treadmill or elliptical) and starting diets every Monday.
2. I discovered Flexible Dieting. I found the body shaping and life changing power of 3 little numbers affectionately known as macronutrients (macros for short) and how to track them! I want to jump in and share with you what macronutrients are and how to use them but I have to say this first. Allow me to explain.
Why did Flexible Dieting and tracking Macros have such appeal?
You are uniquely you, and I get that. You are not a robot. What if tilapia and broccoli are on your paid for meal plan and you gag at the thought of having to eat it at that moment? You just don’t have to and I don’t care if there are several ‘gurus’ out there that tell you ‘she’s wrong.
We are all unique and we all have different strengths, weaknesses, desires, dreams, needs and goals. The way that I think is distinctly different from yours. Some people love to Zumba and others are gym rats or passionate about yoga. Some have zip flexibility in their hamstrings while others are neck and back sufferers. AND some like egg whites, chicken, tilapia and buckets of broccoli. Others don’t. A lot of…others.
Have you ever done this?
I’ve made up the lamest of excuses to turn down social events because I was afraid I’d go ‘OFF’ my diet. Or, I’d go to an event or party and feel singled out as the only one not having ‘fun’. Or how about when you share that you are on a diet and you get the classic question, “ Surely, you can have just one? Live a little.”
Meanwhile, as the weeks would go by of trying to be vigilant, a real trooper on my diet, my motivation would wane and I’d find myself overeating everything I deprived myself of for the last few weeks.
It took me years to learn that there’s a better way to live your life, and I’m a professional. I had to ask myself, “Is it really possible to get lean, fit and enjoy social events and festivities? How will ever enjoy foods I love that aren’t necessarily ‘good for you’ in the classic sense if I know they’re bad for me?
However, guess what? YOUR DAILY CHOCOLATE FIX? That can stay. Okay, for you it might be a Twinkie. Why? Because if your chocolate fits into your 3 magic numbers for the day, it’s in! I’m not promoting Twinkies for health and vitality but if you really want to find a way to eat that is sustainable and leads you straight to your dream bod, wouldn’t you like to know how you can fit your version of a Twinkie into your day and still hit your fitness goals?
Because at the age of 43 I know in my soul:
You CAN get a lean, sexy body without beating yourself up, swearing off chocolate forever, or making ridiculous,
unrealistic fitness vows.
You CAN stop trying to follow someone else’s path to fitness.
You DO NOT have to do it with chicken breast, broccoli, tilapia, sweet potatoes and whole grain rice.
The one tool you need is knowing how to track your particular macros!
Listen, I’m willing to bet if you are reading this than you know what it’s like. You skip the cream in your coffee which you love and hesitantly swallow the egg whites and plain oats you were prescribed for breakfast. At work, you turn down the cookies as you persuade yourself that your turkey breast and sweet potato are going to rock your world…uh, in 65 minutes when you are allowed to eat again.
Wouldn’t you like that healthy relationship with food that is talked about by those fortunate enough to really have a grasp of what that is?
Macro tracking means knowing how many grams of protein, carbs (YES. Carbs) and fats that you uniquely need. These are called macronutrients, or more affectionately, macros, and I started eating the right number of each daily to torch fat while eating all those beloved foods I’d been avoiding with resentment or anger. It’s completely different from counting calories as I explain further below.
I learned what my 3 numbers were to get results and how to track them. I couldn’t believe how freeing it was. With today’s free macro tracking apps it’s actually a pleasure.
When you eat this way there are no foods off limits as long as you stay within your targets for the day.
It means that there are no magical properties in chicken or broccoli when it specifically comes to fat loss.
For me, it meant I stopped turning MY life on its head. No more checking what was allowed on my menu from the nutrition coach I had hired. No more avoiding eating with my friends or family because 3 hours hadn’t passed from the last time I ate and no more
bringing plastic containers of pre-cooked turkey breast every where I went.
All this involves having an expert calculate the right macro targets for you. It means choosing foods every day that are on target with your macros. Often referred to as flexible dieting-it’s a way you can enjoy foods that are good for you as well as your beloved treats. No foods are off limits. I want to share this exact method with you. Simple as that.
Working with my incredibly simple program, you’ll learn how to make your diet fit your life. Adhering to a strict meal plan and then cheating for sanity’s sake is no way to live out the rest of your days. All in favor, say Hell yeah!
Strict diets, shake programs and meal plans work when you follow them. When you are ON them. They also allow for zero flexibility and don’t teach you the simple tools you need to work your way around late dinners, crazy car pools and spontaneous get togethers.
When you track your macronutrients and know your numbers, you are now participating in a little something called flexible eating and it’s definitely a habit that’s easy to keep.
The myth that being fit and lean means never eating fun food ever again needs to die. Repeat after me, the all-or-nothing mentality is dead.
Your life and fitness goals overlap. They just do.
That’s what it all comes down to. I’m on a mission to free people one by one from strict diet regimens to a lifestyle where you literally have your cake and eat it, too.
Please pay close attention here:
At this point, most program offers or videos reveal to you a food, food group or nutrient that you’ve been including or missing.
Those claims are there to manipulate you into buying into the fact that once again, you were on the wrong diet. And when they tell you what foods you should eat and But those foods didn’t make you fat. The reasons you ate those foods in the amounts you chose did. Get it?
It is completely unfair and dishonest that you are being so easily led to believe that if you get rid of certain foods or food groups you WILL lose weight permanently without addressing how it effects your joy of living as a human being.
And let me ask you this. Why are you not ON that diet anymore? The one that eliminates foods or recommends certain combinations?
I’m willing to bet a whole lot that the reason is eventually it just feels too hard, it’s not fun and boring. And after 2 weeks it doesn’t seem nearly as sexy and appealing as it did when you started.
Can I get you to imagine owning the habits of the person you always wished you could be-the one who takes control of your health and doesn’t fall victim to half truths?
Imagine understanding once and for all, that there is more than one path to health and you have found yours.
MYTH: You are too lazy to do what it takes to transform your body.
FACT: You aren’t lazy at all – you just need to do things differently. Significantly. Let go of what isn’t working-for good. With simple steps, you’ll build more momentum and strength than you’ve ever felt before.
MYTH: I need to eat ‘clean’ foods to lose weight.
FACT: Listen, some of my favorite foods are oats, sweet potatoes, chicken breasts, steak, egg whites and salad. All considered ‘clean’ by someone’s definition. But, I include chocolate, licorice and potato chips and have been able to maintain and continue to improve my physique. The magic is in knowing your 3 macronutrient numbers and eating to match those numbers every day.
MYTH: Calories in vs. calories out is ultimately what matters for weight loss.
FACT: It is true that in the end there needs to be a deficit of calories going in vs. what you spend in a day in order to shed unwanted pounds. BUT a calorie is not a calorie when we’re talking body composition.
What I mean is if you want to lose weight while also maintaining as much lean mass as possible, you need to do more than just maintain a caloric deficit.
This is why counting macros is superior to counting just calories. It allows you to focus on improving body composition and fat loss, not simply dropping or gaining pounds where you may be losing shapely muscle too.
Now, just like with counting calories, what you eat to hit your macro targets is of secondary importance when we’re talking body composition.
Which means you can choose healthy foods that are just great for your body but you don’t have to be afraid of little indulgences or beloved treats.
For instance, if you love chocolate, work some into your numbers for the day. If you’ve been eyeing that Ben & Jerry’s for a couple of days now, don’t be afraid to make room for a couple hundred calories worth after dinner.
Personally, I get about 85% of my daily calories from healthy foods, but I’ll usually include some kind of little dessert every day in the form of some chocolate or what have you.
That’s how flexible dieting works, and how to use it to free yourself from dietary dogmas of the past (no carbs, no sugar, lean proteins only, no junk food ever, eat every 2-3 hours, etc.).
1. You will need to calculate your macronutrients for your specific goals.
The only thing you need to know to get started is how much carb, fat and protein YOU need each day to start eating in a flexible way that feels do-able and sustainable. This should be done by an expert or with the appropriate formulas that consider your goals, weight history and exercise routines.
2. A free macro tracking app like MyFitClick or MyFitnessPal. There are several others to choose from and they make macro tracking simple and shall I say, even fun?
3. An understanding that no foods are off limits. When you eat for your macros you include healthy foods you love AND your favourite close to your heart treats.
Not sure where to get your personalized macros from?
Meet Your Macros-3 Life Changing Numbers Program!
A quick note for you: all transactions are handled through Paypal, but you don’t need a Paypal account to buy my programs, just a credit card.
How do you know if you are a good fit for the Meet Your 3 Macros Programs? You are a macro-tastic fit (I couldn’t help myself there!) if:
Think about this. Think hard. We do not have a weight loss issue in our country. We have an issue with people not being able to keep weight off or endure weight loss for long periods of time. Most bodies have nothing wrong with them and can lose excess
fat. Although I see how much the media and industry goes above and beyond to make you feel like it’s because you are sensitive to foods, or that you were eating the wrong foods or wrong combinations.
The stark truth is, that people who put all the weight back on and then some is because they did not adjust their lifestyle to something do-able and sustainable for a very long time. I have people writing me daily asking what I think of this cleanse or that detox system to give them a motivational boost. You see, most of these protocols use a ‘judgment system’ for ease of explanation and as a selling point for the diet. Foods are judged as either ‘good’ or ‘bad.’ This food isn’t Paleo, that food isn’t clean, and this one
is too high in carbs!
Ok, I hear you. But you lost weight on these diets. Great, you lost weight, now what? What happens when your birthday comes up and your friends or spouse wants to have a meal out and is sick of you having to stick rigidly to your clean meals that you prepack
in that oh so attractive tupperware container? What happens when your best friend gets married and your low carb options are limited? What happens when you go on vacation and have limited access to Paleo foods? For many people, they throw in that all too familiar towel. Because you’ve had it drilled into your brain since who knows when that certain foods are forbidden. You have not been told instead, to have those foods and account for them in your target macros. So when you throw in the towel those foods become your ‘cheat’ foods and you get the message that having any amount of them is ‘bad’. You know what follows right? It’s something to the effect of “ by eating these bad foods I’ve already blown it, so I might as well eat whatever I want.” Do I even need to rehash what happens next? I didn’t think so.
I have worked with hundreds of people in the last 10 years and have witnessed the outcome of those that are diet ‘gurus’ and have tried every diet under the sun. That includes myself if I’m going to be super straight with you. The only thing I’ve seen as a clear outcome is these people develop unhealthy relationships with food and for some-binge eating behaviours or disorders. They own so much guilt around the fact that they are eating ‘bad’ foods and yet, to soothe the guilt, they turn to more ‘bad’ food. No matter what you tell me, one simply cannot separate the psychological and emotional aspect of eating from the physical aspect.
And I wouldn’t want it any other way. Food is wonderful. It really is.
The best way to eat is not always the diet which works the fastest and promises quick results.
For me, having been an overweight dietitian and now a fit mom at 43, the BEST diet, hands down, is the diet that allows you to lose fat and KEEP IT OFF because you learn how to incorporate all foods all the time while hitting your dream goals.
Are you ready to make that leap and stop doing what isn’t working?
CLICK on the program of your choice and you will have access in minutes.